February 21 2023
ICMP’s Director General has been invited to join the International Metaversal Marketing Alliance (IMMA) Global Steering Council.
IMMA gathers leading execs from across the creative industries including sports, broadcasting, banking, NGOs and our industry.
The purpose and point will be to ensure publishers have a voice in their events and conferences.
IMMA describes itself as “…cross-industry alliance set up to advance knowledge about the metaverse and specifically show organizations, brand and creators to better engage with audiences using new and upcoming immersive technologies”